A One-Day, Practitioner-Led Conference & Networking Event, 29th January 2020, Iconic Venue - The Midland Hotel, Manchester
08.30 Registration, Coffee & Informal Networking
09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks
Gordon Dowall-Potter
Digital Technology Communications Lead
E.ON
ENGAGEMENT - EXPERT INSIGHTS | DOUBLE PERSPECTIVE
09.10 Send Engagement Levels Skywards With Innovative & Forward-Thinking Internal Communications Strategies That Drive Best-In-Class Productivity From Your Workforce
Susan Elliott
Head of Internal Communications & Employee Engagement
AIB
Rachel Fraser
Head of Internal Communications & Engagement
MAG (Manchester Airport Group)
DIGITAL TECH & TOOLS & SOCIAL | PANEL DISCUSSION & Q&A
09.50 Get To Grips With The Latest Trends In Technology & Social Media & Understand Which Tools Boost Measurement Accuracy, Cut Through & Engage Most Effectively
- What’s on the market at the moment that best suits your business’s needs? More importantly, what’s worth the money?
- What measurement tools can help ensure you have the data to prove the success of your internal communications campaigns?
- Intranets, Apps, Social Platforms; how to decipher what technology suits your business in the long term and what is just a flash in the pan
Joel Turner
Head of People Communication & Culture
Sky Betting & Gaming
Joe McMann
Senior Communications Manager – Business Narrative & Insight
O2
Marit Meyer-Bell
Head of Communications
Travis Perkins plc
Tilly Greer
Communications & Engagement Lead
GSK
MEASURING ENGAGEMENT
10.20 Unlock The Key Tools & Techniques To Accurately Measure Not Only The Cut Through Of Your Engagement Strategy, But Also The True Impact On Employee Engagement & Experience
- With working becoming more agile, measurement has to as well! How to implement a more proactive measurement process to ensure your engagement insights are accurate and up-to-date
- Which measurement tools can most effectively showcase the success of
your campaigns, dig further into outcomes rather than outputs and give
you the numbers to take into the boardroom? - How can colleague feedback clinics, roundtables and more in-depth measurement tactics showcase the value internal communications has on both engagement and the bottom-line?
Helen Schick
Head of Organisational Development & Engagement
Alzheimer’s Society
10.40 Morning Refreshment Break With Informal Networking
PROVING SUCCESS & ROI
11.10 Demonstrate The Bottom-Line Impact Of Powerful Internal Comms To Showcase ROI & Your Strategic & Bottom-Line Value To The Organisation
- What key metrics are senior leaders focused on to ensure they’re showcasing the true value and impact of internal comms strategy clearly?
- What tools most effectively give you the data to take into the boardroom and prove the value of your internal comms function on the company bottom-line?
- Tailor your language to present your results to senior leaders with clarity
and secure long-term buy-in for your team
Speaker To Be Confirmed, Please Check The Website For Updates
CASE STUDY
11.30 Our Top Tips For Great Employee Engagement
Nick Daggett
Head of New Business
Oak Intranet
INSPIRING CHANGE & CULTURE | PANEL DISCUSSION & Q&A
11.50 Harness The Power Of Internal Communications To Not Only Engage Colleagues Through Transformation, But To Create A Culture Of Continuous Change & Agile Working
- Change is the new norm! How can internal communications be used to engage colleagues through change programmes and make company
objectives more tangible? - What tactics can be employed to ensure your change strategy is communicated to your entire workforce and ensure everyone is moving
in the same direction? - How can colleagues’ thoughts on change programmes be measured as quickly and accurately as possible, to ensure your change comms can be proactive rather than reactive?
David Cooke
Head of Corporate Internal Communications
Home Office
Sanjay Mistry
Head of Communications
Arriva Rail London
Sarah Sky
Internal Communications Manager
PepsiCo
Vanessa Unwin
Group Head of Internal Communications
Hitachi Rail
Johnny Lyons
Change Communications & Engagement Lead
AIB
Peter Allen
Executive Director of Corporate Affairs & Communications Strategy
Highways England
Camilla Mankabady
Director of Communications
Liverpool City Council
12.20 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@internalconference.com
VIDEO & SOCIAL MEDIA | LIVE ON STAGE DEMO
12.35 Drive Engagement With Innovative Video Campaigns Which Cut Through To Employees & Drive Cultural Change Without Breaking The Bank
- Key tips on creating engaging video content without the need for a huge budget • Bring your social self to work! How to help employees create their own video content for authentic communications that send engagement through the roof
- Creating great content is just the start, how can you measure if your video campaigns are cutting through and changing behaviours?
- Plus! See how easy it is to create employee-generated content, as our expert speaker showcases their top tips to help you generate your own
videos for social media throughout the day
Speaker To Be Confirmed, Please Check The Website For Updates.
13.00 Lunch For Delegates, Speakers & Partners
INFORMAL PEER-TO-PEER DISCUSSIONS
13.30 Featured Discussion – Wellbeing In The Workplace
Chris Woodhouse
Advanced Manufacturing Manager
Baker Hughes a GE company
A) IC Structure
Karen Terry-Weymouth
Change Director – Corporate Affairs
BT
B) Mobile Engagement
Den Carter
Channels & Content Lead, Colleague Communications
British Airways
C) Building Trust
Simon Evans
Head of Communications
Network Rail
D) Authentic Communications
Ash Mohd
Global Communications Manager
Mars
14.00 Afternoon Co-Chair’s Opening Remarks
Richard Walden
Head of Internal Communications
Heathrow Airport
Sharon Kemp
Strategic Internal Communications Manager
Bupa
ENGAGEMENT BATTLE SCARS | PANEL DISCUSSION & Q&A
14.10 Quick Wins & Top Tips To Keep Your Internal Communications Strategy On The Cutting Edge
Our panel of industry experts share their experiences, missteps and key tips on engaging your entire workforce, communicating change from top to bottom and measuring campaign success
Alice Oliver
Head of Internal Communications
University of Derby
Hayley James
Assistant Director for Comms, Engagement & Campaigns
Greater Manchester Combined Authority
14.30 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@internalconference.com
LEADERSHIP COMMUNICATIONS
15.00 Take Colleagues On A Journey Of Change & Drive Your Corporate Culture Through Impactful Comms From Senior Leaders
- Equip your senior leaders to inspire and engage colleagues at every level of your organisation
- Harness the power of internal communications in building momentum behind change, culture and organisational strategy and sustaining
dialogue at every level - Secure the right level of buy-in to realise the power of internal communications in shaping and communicating culture change
- What key platforms and content formats effectively spread the messages of senior leaders from top-to-bottom in your organisation?
Brittany Conyers
Global Internal Communications Manager
IHG
HARD-TO-REACH
15.20 Ensure Your Engagement Strategy Filters Through Your Entire Organisation & Communicate Effectively With Remote, Mobile Or Tech-Free Colleagues
- Not all employees are connected at work, so what innovative offline campaigns can internal communicators implement to ensure you’re reaching that part of your workforce?
- Remote and mobile working is on the rise, so how can you ensure your content is optimised for mobile to reach these colleagues effectively?
- Ensure your internal communications strategy is fully prepared for the future of work to achieve cut-through and success in the long-term
Jess Lonsdale
Internal Communications Director
Virgin Media
15.40 Afternoon Refreshment Break With Informal Networking
CRISIS COMMUNICATION
16.10 Keeping Calm During Crisis! Effective Internal Comms Strategies To Ensure Clear Top-Down Messages & Clarity For Your Colleagues In Difficult Times
- Developing a crisis comms strategy that ensures your messaging reaches your colleagues before they hear about incidents or issues from external
sources - How to secure buy-in from senior leaders and cement internal comms as being just as crucial as external comms during times of crisis
- News travels fast! With miscommunication commonplace through word of mouth, how can local comms champions be developed to ensure the correct information is getting out to your colleagues
Speaker To Be Confirmed, Please Check The Website For Updates
16.30 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@internalconference.com
CHANNEL STRATEGY
16.45 Optimise The Cut Through Of Your Communications To Diverse Audiences By Developing The Content & Channel Mix That Best Fits Your Organisation
- Determine the mix of traditional and new channels that communicates your messages throughout your workforce most effectively
- Social media is used by everyone at home, so what social channels can be integrated into the workplace to best engage colleagues and seamlessly fit into your wider comms strategy?
- Sometimes less is more! How to ensure you are not overloading employees with content and ensure that important messages resonate
Claire Oakley
Communications Business Partner
Zurich Insurance
FUTURE-PROOFING INTERNAL COMMS | PANEL DISCUSSION & Q&A
17.05 Stay Ahead Of The Curve & The Changing Nature Of Internal Communications To Ensure Your Team Structure & Strategy Are Fit For
The Future
- Ensure you have the buy-in from senior leaders to keep internal comms at the top of your organisations engagement strategy in the future
- How to turn internal comms into a strategic and trusted advisor and buy into IC as a crucial function of any organisation
- With internal comms changing so rapidly, what team structure and tools do you need to ensure success and cut through in the future?
Jody Lewis
Head of Internal Communications
Lloyds Banking Group
Nina Callard
Head of Internal Communications & Engagement
Cancer Research UK
Jon Church
Director of Communications
Co-op
Jennifer Thomas
Head of Internal Communications, Experience & Sustainability
Direct Line Group
Linda McCormack
Head Of Internal Communications
Anglian Water Services
17.35 Co-Chairs’ Closing Remarks & Official Close Of Main Day Conference
Deliver Measurable Impact On The Bottom-Line With Engaging, Results-Driven Internal Comms: Fresh, Inspiring Insights To Boost Engagement & Productivity Levels Skywards, Unlock The Latest Digital, Social & Channel Trends, Drive Change & Culture, Inspire Leadership & Hard-To-Reach Comms To Demonstrate Measurable Success & Strategic Added Value
Power Your Internal Communications & Drive Employee Engagement With Measurable ROI Through The Latest Trends In Digital Tech & Tools: Harness The Latest In Social Media, Intranet, Video Technology & Beyond To Achieve First-Class Cut Through, Optimise Your Channel Strategy, Drive Engagement & Showcase The Value Of Internal Communications
A Separately-Bookable, Post-Conference Workshop Day, 30th January 2020, The Midland Hotel, Manchester
09.00 GIC Welcome, Interactive Voting Introduction & Chairs’ Opening Remarks
Alyson Davis, Colleague Engagement & Communications Manager, Boots UK
09.10 Meet & Greet
Get to know your fellow delegates – what are you hoping to get out of today’s sessions? What key tools would drive your internal communications strategy?
DIGITAL TECH & TOOLS | TRENDS & INNOVATIONS
09.20 Harness The Latest Innovations & Key Tech Developments In internal Communications To Drive Your Engagement Strategy For The Future
- Get to grips with the key trends in tech and tools that will be driving internal communications in the coming years
- With new tools emerging on the market all the time, how can practitioners ensure they are working with the tools that best fit their organisation and optimise both their spend and strategy?
- It’s not just about engaging employees, it’s about knowing how well it’s working! Expert advice on the key measuring tools to keep your data as accurate and in-depth as possible
Gordon Dowall-Potter, Digital Technology Communications Lead, E.ON
SOCIAL MEDIA SUCCESS
09.50 Optimise Your Content To Cut Through To All Your Employees & Skyrocket Engagement
- Key insights into finding the social media platform that best fits your strategy & employees
- With employees focused on the day-today, what content formats cut through to engage and inform employees without taking too much of their time
- Employees are more mobile than ever, so how can social media reach those colleagues get your content seen from top to bottom?
10.20 Morning Refreshment Break With Informal Networking
10.50 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@internalconference.com
SOCIAL CHANNEL MIX
11.20 Exploring The Optimum Social Channel Mix To Effectively Engage Employees Across Your Workforce
- Benchmarking success: what channel mix reaches all parts of your organisation to spread your message from top to bottom
- What channel mix hits that sweet spot of making sure employees are connected, without overloading them with too platforms and wasting spend
- How can IC professionals create data-driven channel strategies, ensuring the optimum channel mix to engage your employees
UNLOCKING VIDEO
11.50 Harness The Power Of Video & The Latest Technologies To Cut Through The Noise & Create Communications With Measurable ROI
- What formats and tech developments can help you create video content that wows your employees and drive engagement levels skywards?
- Ensure ROI of your video content with tips and tricks to ensure you’re optimising your spend
- What platforms best achieve cut through to your employees with video content and ensures your content is being seen?
Joanna Morrison, Head of Communications & Digital, Leicestershire County Council
12.20 Lunch For Delegates, Partners & Speakers
13.20 Chairs’ Afternoon Remarks
Alyson Davis, Colleague Engagement & Communications Manager, Boots UK
OPTIMISING INTRANETS
13.30 Get The Most Out Of Your Intranet Strategy & Make It Your Employees First Stop For Communications & Engaging Content
- What content are employees looking for on intranets to ensure the key information gets through quickly and succinctly?
- Find the intranet structure that best streamlines your content to bring clarity to your communications
- What new intranet platforms are emerging to Increase ROI and take your intranet strategy into the future?
14.00 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@internalconference.com
MEASUREMENT TOOLS
14.30 Unlock Key Measurement Tools To Showcase The True ROI Of Your Comms Strategy & The Value Of Internal Comms
- Dig further into your data past open-rates and clicks, and find the measurement tools that truly shows the impact of your communications in engaging employees and changing behaviours
- Which measurement tools can increase your reporting agility and ensure you have up-to-date data on employee engagement levels, not just a survey once a year?
- Top tips for finding the key data metrics that prove the value of internal comms and which measurement tools accurately capture that data
15.00 Afternoon Refreshment Break With Informal Networking
EMERGING TECHNOLOGIES
15.30 Future-Proof Your Digital Engagement Strategy & Harness The Tech Advancements That Will Keep Your IC Strategy On The Cutting Edge
- AI/AR/VR? What emerging technologies will support your internal comms function and ensure you’re staying ahead of the curve?
- How best can internal comms professionals decipher which emerging technologies are worth investing in and lead to long-term colleague engagement?
- How can chatbots and automation be used to ensure clarity of messaging to employees and improve efficiency in your team
PRACTICAL TAKEAWAYS
16.00 Reflection & Breakout Group Discussions
- Reflect on the day’s sessions with your peers: what key tools are you looking to explore further to advance your digital communications strategy
16.20 Chairs’ Closing Remarks & Official Close Of Workshop
Why Not Get Involved In The Internal Communications Manchester Conference?
Can You Help Internal Comms Professionals Have A Real Business Impact?
Book An Exhibition Stand & 2 Delegate Passes Before 26th September For Only £1,999 (SAVE £700). Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.
