Engaging, Results-Boosting Internal Communications With Real & Measurable Impact: Leverage The Latest Technology & Social Media To Get Ahead Of The Curve & Uncover Real-World Insights Into Boosting Measurable Engagement, Buy-In, Change, Culture, Storytelling & Hard-To-Reach Communications
A One-Day, Practitioner-Led Conference & Networking Event | 24th January 2019 | Museum of Science & Industry, Central Manchester
08.30 Registration, Coffee & Informal Networking
09.00 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks
Phil Askham
Global Head of Employee Communications
HSBC
Geoff Timblick
Group Head of Internal Communications
Centrica Plc
DRIVING ENGAGEMENT
09.20 Strategic Internal Communications Which Achieve Measurable & Tangible Engagement With Internal Stakeholders
• Find new, innovative methods of engaging employees which guarantee two-way communications
• Tapping into the employee voice and mindset for authentic, relatable and engaging communications
• Achieve measurable results to promote how internal communications can boost employee engagement within an ever-evolving workforce
David Cooke
Head of Senior Leadership & Corporate Centre Internal Communications
Home Office
TECH & TOOLS Q&A
09.40 Which Combination Of Digital Channels, Tools & Content Are Needed For Effective, Future-Proofed Internal Communications Strategies?
• Find out what tech your team should be investing in now! AI, VR and Bots, what is going to make you stand out?
• What blend of digital channels have proven results to boost internal communications and cut the risk of overwhelming employees?
• Effective management of digital systems and incremental steps taken to improve the future of the employee experience
Rachel Dies
Head of Employee Experience
Britvic Plc
Kathryn Kneller
Director, IT Programme Communications
AstraZeneca
DeeDee Bennett
Director of HR/Strategic People Business Partner- EMEA
PayPal
SOCIAL MEDIA
10.30 Successfully Reaching Your Employees At The Right Time & Through The Right Platforms; Exactly How Does Social Media Promote An Engaged Workforce?
• Staff reluctant to use social media? Explore tested ways of encouraging adoption to develop a fully-integrated workforce
• Investigating best methods of pitching your social media channels and content to encourage engagement with diverse audiences
• Encouraging two-way communications that promote the employee voice; what is the true impact social media can have on internal communications?
Speaker to be announced. Please check the website for updates.
10.50 Morning Refreshment Break With Informal Networking
MEASUREMENT
11.20 Essential Measurement Tools & Tips To Assess Performance, Change Approaches & Feed Results Back Into Internal Communication Strategies
• Investigating the best KPIs and metrics to determine performance and outcomes
• Trusted tools for measuring performance that bring results to life and draw effective conclusions to improve strategies
• Tight budget? Achieving meaningful feedback through cheaper, alternative measurement tools
BUY-IN & BUSINESS CASE
11.40 Constructing A Business Case & Protecting Your Reputation For A Seat At The Top Table
• Effective ways of gaining buy-in from senior leaders that will earn strategic influence
• Your reputation is worth fighting for! Positioning internal communications as an influential department, able to demonstrate value
• Drawing on metrics, KPIs and results to build the business case to equip internal communications with new technologies, capabilities and resources
Anna Russell
Head of Stakeholder Management & Communications
MAG (Manchester Airports Group)
CASE STUDY
12.00 The 7 Deadly Sins of Internal Communications
We are all guilty of committing these 7 sins within the internal communications industry. How do we overcome these, and what are the opportunities that lie within?
Eoin Cotter
Internal Communication & Employee Engagement Advisor
Poppulo
HARD-TO-REACH Q&A PANEL
12.15 Mobile, Remote, Flexible, International, Tech-Free… From New Engagement Tactics To New Tech & Comms Strategies, Explore Tried & Tested Methods Of Grasping & Keeping Hard-To-Reach Employees’ Attention
• Keeping a diverse and large staff base connected through technology for increased communication and better engagement
• Tips to revolutionise internal communications for non-tech savvy, remote staff
• When staff are agile, flexible, disparate and separate, determine the ways of creating a shared community that will transform the employee experience
Charlie Field
Senior Director – Communication & Colleague Experience
Asda
Sue Palfrey
Head of Internal Communications
National Trust
Danielle Chan
Head of Communications & Engagement
Community Integrated Care
Hayley James
Chart PR, Head Of Internal Communications
First Bus (Part of the First Group Plc)
12.45 Lunch For Delegates, Speakers & Partners
INFORMAL PEER-TO-PEER DISCUSSIONS
13.15 Informal Peer-To-Peer Discussions
A. Internal & External Blend
B. Intranet
Paul Morris
Head of Internal Communications
Phoenix Group
C. Rewards & Recognition
Anwen Bottois
Associate Director (People Strategy)
The University of Salford
D. Low Budgets
Many Dryden
Head of Internal Communications
Department of Health
E. Negative Change
DeeDee Bennett
Director of HR/Strategic People Business Partner - EMEA
PayPal
F. Trust
Mark Taylor
Director of HR
Topps Tiles
13.45 Afternoon Co-Chair’s Opening Remarks
Hazel Martin
Director of HR
Aston Martin Lagonda Ltd
CHANGE COMMUNICATIONS
14.05 Change Is Inevitable & Resilience Is Key; Uncover Best Practices When Dealing With Change & The Need For Evolution
• Helping to keep the vision alive; equipping your team with the finest skillset to guide employees through organisational change
• Negative change communications; manage ‘red’ change well to keep staff well informed and re-engage demoralised colleagues
• It’s a balancing act! When external and internal messages contradict themselves, overcome the detrimental effects
Áine Murphy
Internal Communications & Employee Engagement Manager
Scope
CULTURE
14.25 Culture & Two-Way Conversations: How Can Internal Communications Improve & Influence A Positive Culture Within An Organisation?
• Imprinting the culture you want - the dos and don’ts when implementing one cohesive strategy that fits the organisation and employees
• Consistently executing culture and purpose to the frontline of the business, ways of supporting this organically and encouraging employee advocacy
• Encourage the C-Suite to live and breathe brand values so this can filter through the entire business
Alicia Custis
Associate Director of Communications, Pennine Care
NHS Foundation Trust
14.45 Bonus Session; Reserved For Exclusive Conference Partner. Can You Help Internal Comms Professionals Make A Real Impact? For more information on how to get involved, please call +44 (0)20 3479 2299 or email: partner@internalconference.com
ADVISORY BOARD - PANEL
15.10 Stop! All Your Answers Are Here. Seasoned Professionals In The Industry Share Their Experiences & Provide Unique Cross-Sector Perspectives
• Stop the block and enable managers to cascade your messages clearly - engage the organisation top to bottom
• Building the best internal communications function? Approved methods from professionals on how this has been implemented
• Open forum; get your questions answered!
Jo Bland
Head of Internal Communications & Engagement
NHS Digital
Tim Ackermann
Global Head of Talent Acquisition & Experience
Lidl
Melanie Bond
Head of Internal Communications
NCS – National Citizen Service Trust
Amanda Coleman
Head of Corporate Communication
Greater Manchester Police
Rachel Fraser
Head of Internal Communications & Engagement
MAG (Manchester Airports Group)
15.40 Afternoon Refreshment Break With Informal Networking Featuring: Troubleshooting: Business Case Toolkit & Coaching Session
Jo Carlin
Director of People & Development
Daniel Thwaites
MESSAGING & CONTENT
16.10 Purpose & Storytelling; Conveying That Essential Message That Revolutionises Your Internal Communications & Prevents You From Losing Focus
• Transmit your organisation’s true purpose to allow for a clear brand image to be communicated to everyone
• Constructing a narrative; how can you accurately articulate messages and contribute to the success of the organisation?
• Creating authentic content for an open and transparent organisation; how can this link with user-generated content and keep you ahead of the game?
Helen Schick
Head of Internal Communications & Engagement
Alzheimer’s Society
VIDEO
16.30 Essential Video Quick Wins, Hints & Tips To Implement Today That Will Equip You For An Ever-Evolving Internal Communications
• Video in a hurry? Reel in the quick and effective ways of creating video that will grab viewers’ attention and increase engagement
• Learn which platforms work for which audiences for video that promotes interactivity and sharing
Libby Kearsley
Global Leadership Communications
Avon
FUTURE OF INTERNAL COMMUNICATIONS STRATEGIES - Q&A PANEL
16.50 Is There A Future For Internal Communications? Just What Does The Future Hold?
• When everything is uncertain, explore what the future of the internal communications team and role could look like 10 years from now
• Are internal and external communications really merging? How could this affect your team?
• Interaction with employees is evolving, what innovations need actioning now to keep you at the front of the pack?
• How to future-proof your strategies without alienating your wider staff base
Sian Jones
Head of Internal Communications
Bank of England
Ross Fraser
Head of Internal Communications
TalkTalk Business & Technology
Marielle Harsveldt-Terlaak
Head of Global Internal Communications
Aegon
17.20 Chair’s Closing Remarks & Official Close Of Conference