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Separately-Bookable Post-Conference Digital Tech & Tools In Internal Communications Workshop Day, 30th January 2020, Manchester

Power Your Internal Communications & Drive Employee Engagement With Measurable ROI Through The Latest Trends In Digital Tech & Tools: Harness The Latest In Social Media, Intranet, Video Technology & Beyond To Achieve First-Class Cut Through For Employee Engagement, Optimise Your Channel Strategy, Drive Engagement & Showcase The Value Of Internal Communications

A Separately-Bookable, Post-Conference Workshop Day, 30th January 2020, The Midland Hotel, Manchester

09.00 GIC Welcome, Interactive Voting Introduction & Chairs’ Opening Remarks 

Alyson Davis, Colleague Engagement & Communications Manager, Boots UK

 

 

09.10 Meet & Greet

Get to know your fellow delegates – what are you hoping to get out of today’s sessions? What key tools would drive your internal communications strategy?

DIGITAL TECH & TOOLS | TRENDS & INNOVATIONS

09.20 Harness The Latest Innovations & Key Tech Developments In internal Communications To Drive Your Engagement Strategy For The Future

  • Get to grips with the key trends in tech and tools that will be driving internal communications in the coming years
  • With new tools emerging on the market all the time, how can practitioners ensure they are working with the tools that best fit their organisation and optimise both their spend and strategy?
  • It’s not just about engaging employees, it’s about knowing how well it’s working! Expert advice on the key measuring tools to keep your data as accurate and in-depth as possible

Gordon Dowall-Potter, Digital Technology Communications Lead, E.ON

SOCIAL MEDIA SUCCESS

09.50 Optimise Your Content To Cut Through To All Your Employees & Skyrocket Engagement

  • Key insights into finding the social media platform that best fits your strategy & employees
  • With employees focused on the day-today, what content formats cut through to engage and inform employees without taking too much of their time
  • Employees are more mobile than ever, so how can social media reach those colleagues get your content seen from top to bottom?

10.20 Morning Refreshment Break With Informal Networking

10.50 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@internalconference.com

SOCIAL CHANNEL MIX

11.20 Exploring The Optimum Social Channel Mix To Effectively Engage Employees Across Your Workforce

  • Benchmarking success: what channel mix reaches all parts of your organisation to spread your message from top to bottom
  • What channel mix hits that sweet spot of making sure employees are connected, without overloading them with too platforms and wasting spend
  • How can IC professionals create data-driven channel strategies, ensuring the optimum channel mix to engage your employees

UNLOCKING VIDEO

11.50 Harness The Power Of Video & The Latest Technologies To Cut Through The Noise & Create Communications With Measurable ROI

  • What formats and tech developments can help you create video content that wows your employees and drive engagement levels skywards?
  • Ensure ROI of your video content with tips and tricks to ensure you’re optimising your spend
  • What platforms best achieve cut through to your employees with video content and ensures your content is being seen? 

Joanna Morrison, Head of Communications & Digital, Leicestershire County Council

 

 

12.20 Lunch For Delegates, Partners & Speakers

13.20 Chairs’ Afternoon Remarks

Alyson Davis, Colleague Engagement & Communications Manager, Boots UK

OPTIMISING INTRANETS

13.30 Get The Most Out Of Your Intranet Strategy & Make It Your Employees First Stop For Communications & Engaging Content

  • What content are employees looking for on intranets to ensure the key information gets through quickly and succinctly?
  • Find the intranet structure that best streamlines your content to bring clarity to your communications
  • What new intranet platforms are emerging to Increase ROI and take your intranet strategy into the future?

14.00 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@internalconference.com

MEASUREMENT TOOLS

14.30 Unlock Key Measurement Tools To Showcase The True ROI Of Your Comms Strategy & The Value Of Internal Comms

  • Dig further into your data past open-rates and clicks, and find the measurement tools that truly shows the impact of your communications in engaging employees and changing behaviours
  • Which measurement tools can increase your reporting agility and ensure you have up-to-date data on employee engagement levels, not just a survey once a year?
  • Top tips for finding the key data metrics that prove the value of internal comms and which measurement tools accurately capture that data 

15.00 Afternoon Refreshment Break With Informal Networking

EMERGING TECHNOLOGIES

15.30 Future-Proof Your Digital Engagement Strategy & Harness The Tech Advancements That Will Keep Your IC Strategy On The Cutting Edge

  • AI/AR/VR? What emerging technologies will support your internal comms function and ensure you’re staying ahead of the curve?
  • How best can internal comms professionals decipher which emerging technologies are worth investing in and lead to long-term colleague engagement?
  • How can chatbots and automation be used to ensure clarity of messaging to employees and improve efficiency in your team

PRACTICAL TAKEAWAYS

16.00 Reflection & Breakout Group Discussions

  • Reflect on the day’s sessions with your peers: what key tools are you looking to explore further to advance your digital communications strategy

16.20 Chairs’ Closing Remarks & Official Close Of Workshop