08:30 Registration, Breakfast & The Hot Topic Card
On arrival, take a moment to write your single biggest challenge on a card at registration, anonymously if you prefer. Cards are collected and used live throughout the day – to shape the lunchtime peer discussion groups and to seed the closing debate. The expectation from minute one: this is a participatory day, not a spectator sport.
OPENING REMARKS
09.00 GIC Welcome & Morning Chair’s Opening Remarks
The Revolution Is Already Underway
The chair opens with the day’s theme and plants three critical provocations that will run throughout the day. The tone from the start: this is not a comfort zone.
- Provocation 1: Is IC still a communications function – or something else entirely?
- Provocation 2: Will AI make great IC professionals indispensable – or obsolete?
- Provocation 3: Does IC have a duty of truth inside the organisation?
THEME ONE: The AI Revolution: Opportunities, Threats & Ethics
AI As Part Of The Team - From Concept To Reality
KEYNOTE | NEW
09.10 Harness The Transformative Power Of AI To Deliver Faster, Smarter & More Impactful Internal Communications That Elevate Your Function, Evidence Results & Future-Proof Your Career
- The genie is out of the bottle – AI is already embedded in the most effective IC teams worldwide. How do you move from experimentation to genuine transformation of your function?
- From content generation and audience insight to strategic planning and channel optimisation, explore how AI has fundamentally changed what one practitioner’s team delivers, and at what speed
- In practice: what worked immediately, what took time, what failed, and the moment it became clear there was no going back
- What does a genuinely AI-enabled IC function look like in practice? Headcount, workflow, capability and culture
On Stage, In Real Time - AI Prompt Masterclass For IC
LIVE DEMO | NEW FORMAT
09.30 Build The Prompting Skills That Separate Average AI Output From Genuinely Usable, High-Quality Internal Communications, Demonstrated Live
- Understand what separates a weak AI prompt from one that produces genuinely usable IC output, and why prompting is itself a new and critical IC competency
- Witness the iteration process live: how the first output is rarely the right one, and how to interrogate AI-generated content for tone, accuracy and authenticity
- Walk away with a working prompt structure you can apply the morning after the conference – whether you use Copilot, ChatGPT or any equivalent tool
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