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Harness Practical AI, Optimise New Channels & Compelling Content, Measure & Drive Strategic Impact & Engage & Connect All Employees

Elevate The Innovative & Impactful Capabilities
Of Internal Communications

A One-Day, Practitioner-Led Conference & Networking Exhibition, 30th January 2025, Manchester

08.15 Registration, Informal Networking & GIC Welcome

Morning Co-Chairs’ Opening Remarks

Zoe Melarkey, Head Of Comms, Ocado Retail Ltd.

Anne-Marie Verdin-Mulot, Director Of Digital Marketing & Communications, Value Retail


Panel - Q&A

Maximise Strategic AI, Integrate New Technologies & Leverage Digital Tools Which Benefit The Business For Value-Adding Success

  • Success stories and real lessons learned: uncover practical examples of how other internal comms teams are implementing AI and digital to improve comms processes
  • Ensure AI enhances rather than stifling creativity, identifying new opportunities where AI adds real value by automating mundane tasks, allowing teams to focus on more meaningful content creation
  • AI generated vs. human generated comms: deep dive into AI ethics and appropriate use to determine how to use AI in the right way, and how much you should highlight what has been produced by AI
  • From the potential to change IC budgets to AI ethics and appropriate use, what is AI’s impact on comms, and how can you maximise the real benefit to the business?
  • How can AI, new tech, and digital tools effectively segment and personalise messages across various channels to enhance comms engagement and improve the overall employee experience by cutting through the noise?

Michelle Smith, Director Of Communications & Engagement, University Hospitals Of Leicester NHS Trust


Streamline & Revamp Your Channel Mix To Reignite Engagement Across The Business & Ensure Your Critical Messages Are Reaching All Employees Whilst Avoiding Bombardment

  • How often do you update and reassess your channel mix? Refresh and renew your comms channels and strategies based upon real employee feedback and usage analysis – where, how, and how often do your employees best engage with your IC?
  • Adapt comms strategies by tailoring your content according to the channel being used to maximise engagement and ensure critical messages are being effectively conveyed
  • Create targeted communication strategies that meet different audiences needs through multiple channels without overcomplicating your channel mix

Simon Steers, Senior Manager – Channels & Events, Lloyds Banking Group


Keep The Business Connected

Explore Brand New IC Strategies Which Filter Through Your Entire Organisation & Communicate Effectively With Remote, Mobile, Deskless & Tech-Free Colleagues For Increased Engagement Levels & High Productivity

  • Uncover new and innovative offline campaigns to implement, ensuring you’re reaching the unconnected
  • How can you enhance communication without encroaching on employees’ personal devices? Ensure privacy and data protection throughout your comms efforts by carefully evaluating and implementing apps and platforms to increase communication touchpoints
  • Delve into new ways to move beyond traditional town halls and all-hands meetings to engage employees with more innovative communication approaches to foster connection and participation in all work environments

Perspective 1:

Dawn Moore, Group People & Communications Director, Murphy

Perspective 2:

Naomi Richmond-Swift, Director Of Internal & External Relations, London College Of Fashion, UAL


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